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Corporate Governance-The Role of Board of Director in Terms of Management and Financial Accounting

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Home Page > Business > Corporate > Corporate Governance-The Role of Board of Director in Terms of Management and Financial Accounting

Corporate Governance-The Role of Board of Director in Terms of Management and Financial Accounting

Posted: Jun 02, 2011 |Comments: 0
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What is Corporate Governance?
Generally speaking the term corporate governance (is a system) came to our understanding in 1980’s in order to clarify how businesses can be managed, and controlled via general principles. Corporate Governance is set of procedures and activities that have impacts on decisions made by board of directors and managers. (David F. L. et. al,. 2004).
Activity of board:
Boards of directors are responsible for the governance of companies. They are responsible to clarify company’s strategic intentions as well as leader shipping. Based on (Coles et. al, 2001), board of directors’ concentration is on top managers to see whether they are providing worthy values for shareholders or not. There are different specifications and characteristics for board of directors around the world. Board of directors must reveal their opinions on the connected transactions and make recommendation in the annual report. The job of board of directors is to acknowledge and oversee strategies, plans and all issues performed by executive board. Although some directors are trying to improve their ability in terms of performing tasks, others neglect and do not perform their duties appropriately. Unfortunately legal environment is not very helpful in terms of their accountability.
Number of Board members:
Numbers of directors are different based of financial and non-financial firms. It was identified that financial firms have an average larger board than manufacturing firms (Hayes et al, 2000 and Booth et al, 2002). Researchers approach toward number of boards of directors differs. Board size of 12 and 11 reported by While Vafeas (1999) and Shivdasani and Yermack (1999) respectively but all researchers believe that number of board members depends on size and scope of business. In this respect, larger boards are formed due to positive correlation of board size with firm size (Yermack, 1996; and Baker and Gompers, 2000).
Education:
Having educated managers will increase the likelihood of firms in case of implementing innovative activities and solving ambiguities (Hambrick and Mason, 1984). According to Wallace and Cooke (1990), higher the educational level, the more will be the political awareness and intellectuality and corporate accountability.
Frequency of meetings:
In terms of relationship between board meeting and effective governance, allocation of time for meetings is very important from the eyes of market, believing that more meetings in less valuable. Vafeas (1999) also mentioned that performance decreases when the number of meetings goes up. The average board of directors in large companies meets once a month and decreases for smaller companies to once every two to three months, Board’s meetings normally take one to two hours. Executive board meetings are usually longer, take normally for 3 hours and they meet more often which depends on the amount of work needed to be done.
Election of directors:
The election of directors is on the shoulder of shareholders at their annual meeting. One share one vote normally applies, although not mandatory. Cumulative voting is the default voting scheme, but companies are authorized to establish their own voting rules in the article of association.
 
Corporate governance and the role of board of directors in terms of Management Accounting:
In today’s world, the phenomena of management accounting and control systems have been emphasized. According to Bruns J. , William J. and McKinon (1993) the procedure of collecting and submitting useful info to managers is called management accounting. It is also mentioned by Horngren et al. , 2006; Drury, 1992; Kaplan et al. , 2004 that information necessary for managers to make decision in order to achieve objectives for a business is the result of management accounting (MA). MA helps companies in terms of measurement, analysis and report preparation based on available information.
Controlling and Planning are considered as important parts of management accounting which facilitates and coordinates the process of decision making. Planning mainly shows itself in the budgeting process. Managers must control actual performances in order to find differences in terms of budgeted amounts. Management accounting has been used by internal managers to evaluate the firm in terms of accountability and the boards of directors are responsible planning corporate strategy, monitoring managerial performance and increasing returns to share holders because the board is accountable for shareholders for the success of financial soundness of the organization. The board may transfer powers to senior management to run day to day operation of organization but should supervise all the activities of senior management or other people in charge to see whether their activities are based on law and regulations or not. In terms of risk taking the board and management should be aware of all activities. They are responsible to establish complete and accurate written policies for the business of companies. Also implementation of management accounting by private sector can help the governments to achieve benefit a lot. At first, more industries will be capable of recognizing their financial self interest which reduces the financial pressure on government. Second, through implementing management accounting government will be more effective in terms of applying its rules and policies (Bouma, 2000). Management accounting methods and models are always under development especially after the 1997-1998 financial crises in Asia. Study conducted by Akira Nishimura, emeritus professor of Kyushu University in 2005 revealed the fact in the formative years of management accounting, the concentration was based on control through the plane standard costing, budgetary control, and other systems and the control system was based on feedback control but the disadvantage of this method was its narrow and restricted business policies comparing to today’s strategic business management. At that time the concentration was increasing the efficiency and improvement in productivity. Also another disadvantage was valuing the control of cost and expenses by middle managers rather than focusing on decision making by top managers (This systems is called traditional management accounting). After the development of mathematical management accounting and quantitative one the concept of management accounting changed. They shifted profit-based management from the tactical and feedback to strategic and made the planning-control process better. These methods helped manager to better decision making.
Corporate governance and the role of board of directors in terms of Financial Accounting:
Financial accounting is a tool for managers and external users such as those who hold shares of a company as well as, creditors, and government. It provides data according to the results of its operations and the financial status of the business. Analysis of Financial statements informs outsiders about the necessary information to make investment decision therefore, accuracy of mentioned statements are very important. Companies’ profitability, ability to pay current liabilities and to sell inventory and collect receivables, ability to pay long-term debt and analysis of stock as an investment reveals such information (ratio analysis). Members of boards of directors are responsible for checking the accuracy and implementation of strategies and further decisions when necessary. Scientific investigations revealed the fact that corruption occurs in many companies and it is a real threat for continuation of businesses. Many definitions are available for corruption but the most appropriate one is the abuse of public power by private benefit (Tanzi, 1998). It can be said that corruption is an activity with which interests of a business or entity can be threatened. The mentioned activity can be done by any individual in the business like director, employees and alike. With regard to the definition of corruption mentioned above, Mensah, Aboagye, Addo, & Buatsi, 2003 said that having no governance systems provide an environment for corruption to grow therefore; corporate governance cannot be ignored by businesses. It defines regulations and mechanism to make the activity of firm transparent and accountable. Directors and managers in firms are those who determine the corporate culture therefore, their decision should be made ethically. It has been seen that managers try to misconduct information in financial reports when their companies face with difficulties. Sometimes they hire external consultant to help them in this case. So the necessity of having external auditors in order to prevent fraudulent reporting is undeniable. In this case external auditors, internal control systems and other independent strategies to system can be helpful to make information revealed by managers transparent and reliable (Rezaee, 2005).
All the companies must use Generally Accepted Accounting Principles (GAAP) to record their accounts based on standards as well as Financial Accounting Standards Board (FASB) to enable external auditors check the accuracy of businesses in terms of accountability and sustainability because the use of accounting information can be made implicit or explicit.
Management Accounting Vs. Financial Accounting:
Research has proved the fact that both financial and management accounting provides necessary data for users to make decision. The important issue is that for which user the data is provided? Financial accounting provides data to those who are considered as an external individual or body to a company such as creditors, stockholders while Managerial accounting concentrates on users who are inside a company regardless of their level of management as well as internal decision making for planning and controlling purposes. Managerial accounting focuses on future while financial accounting reveals the past information and focuses on segments of products of a company therefore, it is extremely crucial for board of directors to consider both in order to analyze trend of company. Disclosure quality and financial reporting are other tools to assess the corporate governance of a firm (Mitton, 2002). La Porta, Lopez-de-Silanes, Shleifer, and Vishny, 1997, 1998, 2000a, henceforth LLSV argue that from the eyes of corporate governance, several standards exist in accounting which help to make verifiable contracts. A term called financial transparency helps outsiders to be assured of not being exposed to illegal and fraudulent activities performed by companies.
Discussion:
Although majority believe that rules and regulations revealed by the government help firms to run their businesses better, some believe that rules play a role of barrier in case of having a more profitable. They sometimes try to falsify information given to outsiders who want to make investment decision. Is it ethical?
Further investigations clarified that more study is needed in terms of analyzing the behavior of managers and directors in this regard and to find a better and more applicable methods for implementation of the policies.
Conclusion:
To sum up, the role of board of directors is very crucial in firms due to the fact that all the rules and regulations should be implemented under their supervision for the purpose of achieving required standards and qualifications and minimizing fraudulent as well as corruption of managers and in charged people. Information based on clarified standards revealed by the firm help outsiders to make better investment decisions. Not only that but also it helps the board itself for internal audits, checking accuracy of accounts for any fraudulent as well as helping them to find the potentials for further decision makings.
Reference:
1. Baker, M. and Gompers, P. (2000). The Determinants of Board Structure and Function in Entrepreneurial Firms. Working paper, Harvard Business School.
2. Booth, D. W. O’Leary, P. Popenoe, and W. W. Danforth (2002). U. S. Atlantic Continental Slope Landslides: Their Distribution, General Attributes, and Implications. U. S. Geological Survey Bulletin, pp. 14-22.
3. Bouma, J. , Bartolomeo, M. , Bennett, M. , Heydkamp, P. , James, P. , Wolters, T. , (2000). Environmental management accounting in Europe: current practice and future potential. The European Accounting Review, 9(1), pp. 31 – 52.
4. Burns J. and Williams J. and Mckinnon (1993). Information and Managers: A Field Study. Journal of Management Accounting Research. Fall Vol. 5. pp. 22.
5. Coles, J. W. , Mc Williams, V. B. and Sen, N. (2001). An Examination Of The Relationship Of Governance Mechanisms To Performance. Journal of Management, Volume 27, pp. 23-50.
6. David F. L. and Scott A. R. and Irem T. (2004). Does Corporate Governance Really Matter? The Wharton School University of Pennsylvania Philadelphia, pp. 19104 – 6365.
7. Drury, C. (1992). Management and cost accounting. 3rd ed. Chapman & Hall. pp. 874.
8. Hambrick, D. C. , Mason, P. A. (1984). Upper echelons: The organization as a reflection of its top managers. Academy of Management Review 9 (2): pp. 193-206.
9. Hayes, R. , Mehran, H. , Schaefer, S. (2000). Board Committee Structures, Ownership and Firm Performance. Working Paper, Federal Reserve Bank of New York and University of Chicago.
10. Horngren, Ch. , Datar, S. , Foster, G. (2006). Cost Accounting: A Managerial Emphasis. 12th ed. Prentice- Hall, pp. 868
11. Kaplan, Atkinson, Banker, Mark Young S. (2004). Management Accounting. 3 ed. Prentice Hall, pp. 741.
12. La Porta, Rafael, Florencio Lopez-de-Silanes, Andrei Shleifer, and Robert W. Vishny. 1998. Law and Finance. Journ. of Pol. Econ. , 106, pp. 1113-1155.
13. La Porta, Rafael, Florencio Lopez-de-Silanes, Andrei Shleifer, and Robert W. Vishny. 1997. Legal Determinants of External Finance. Journ. of Fin. , 52, pp. 1131-1150.
14. La Porta, Rafael, Florencio Lopez-de-Silanes, Andrei Shleifer, and Robert W. Vishny. 2000a. Investor Protection and Corporate Governance. Journ. of Finanl. Econ. , 58, pp. 3-27.
15. Mensah S. , Aboagye K. , Addo E. , & Buatsi S. (2003), Corporate Governance And Corruption In Ghana Empirical Findings And Policy Implications, African Capital Markets Forum. Occasional papers and reports.
16. Mitton, T. (2002). A Cross-Firm Analysis of The Impact Of Corporate Governance On The East Asian Financial Crisis. Journal of Financial Economics, Volume 64, pp. 215-241.
17. Rezaee, Z. (2005). Causes, consequences, and deterrence of financial statement fraud Critical Perspectives on Accounting, 16: 3, pp. 277-298.
18. Shivdasani and Yarmak (1999). CEO Involvement in the Selection of New Board Member: An Empirical Analysis. 54 Journal of Finance. pp. 1829 – 1853.
19. Tanzi, V. (1998). Corruption around the world: causes, consequences, scope, and cures. Working Paper no 98/63, International Monetary Fund, Washington DC, pp. 1-39.
20. Vafeas (1999). Board Meeting Frequency and Firm Performance. 53 Journal of Financial Economics pp. 113-142.
21. Wallace, R. S. O. and Cooke, T. E. (1990). The Diagnosis and Resolution of Emerging Issues in Corporate Disclosure Practices. Journal of Accounting and Business Research, Vol. 20, Spring: pp. 143-151.
22. Yermack, D. (1996). Higher market valuation of companies with a small board of directors. Journal of Financial Economics, 1996, 40, pp. 185-211.
 

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About the Author:Alireza ZIAEI MOAYYED is an MBA student with specialization in Global Marketing:
Interested in research and critical thinking and discussion,
Interested in Consumer behaviour, eCRM, & Online Marketing,
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If you are interested in more of his article writing and knowledge sharing activities please visit his web page at www. globalmarketinginsight. wordpress. com
 

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Why You Should Use Online Videos

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Why You Should Use Online Videos

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Why You Should Use Online Videos

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Changing technologies have sourced paradigm shifts in the way companies used to do their business. Gone are the days when print media, radio and television were considered the only ways of reaching the masses. The internet evolution has caused a revolution especially in the fields of advertising and marketing. Internet has become the most effective mode of communication and today millions of companies around the world are engaging in online business activities in one way or another. Even the companies who do not have an online presence rely extensively on online advertising and marketing campaigns in order to reach to millions of potential consumers and create brand awareness and promote their products and services. As internet is becoming the most extensive medium of communication. Well focused and future oriented companies realize the potential of the “Interactivity” of the online medium and hence they are spending millions of dollars on online marketing. According to a report published on the 13th of October 2010 on marketing-interactive. com; which states that:”Although severe global recessionary pressures have affected the economies in the last couple of years, it appears that the recession doesn’t exist on the web. This statement was based on the basis of report presented by the Interactive Advertising Bureau (IAB) and The Price Water House Coopers (PWC) which suggests that during the first half of the year 2010, advertisers spent US 12. 1 billion dollars on the web, which is a record spending on online advertising for a half-year period. According to the report the online advertising spending climbed to 11. 3% over the same period in 2009. That spree was fueled by a robust 6. 2 billion US dollar in spending during the second quarter of 2010, marking the second-largest revenue quarter ever tracked by the Interactive Advertising Bureau /Price water house Coopers (roughly $6. 3 billion was spent during last quarter of the year 2009). Analyzing the results the report further highlighted the comments of David Silverman, a partner at Price Water House Cooper (PWC) maintained that despite an adverse impact of recession, the double-digit growth in both online search and display clearly suggests that the prospects for online advertising continue to be strong and it clearly indicates long-term growth in the future. “Visualizing the importance of online marketing and advertising, businesses are engaging into an incessant war to improve their visibility, drawing more and more traffic to their web sites. Online marketers and advertisers are constantly incorporating various tactics and strategies to attract the attention of the masses of visitors and stand out to their competitors. Hence there are several forms of online marketing through which companies can maximize search engine rankings online, one of which is Video Marketing. Video MarketingVideo marketing is defined as a marketing strategy use by companies to promote their products and services by using short, attractive and informative videos. The basic objective of developing and using such videos is to induce product or brand awareness in the prospective customers and entice them into purchasing the promoted products and services. It is also essential to note that video marketing is basically a strategy of marketing products through video as people sometimes confuse it with marketing the videos. Communication through videos has always been the most efficient means of conveying your message successfully to your audience. As it is a well-known phrase that “A picture is worth a thousand words”, video communication is a potential mode of communication to reach thousands of people. A visual presentation instead of textual material is not only attractive and visually appealing but also remains in the minds of the visitor for a long time. This is why today video communication is getting more and more important and companies are trying to improve their marketing efficiency through video marketing and giving its importance this book is dedicated to give you, an in depth information about Video Marketing. If you want to become a successful online marketer and want to stand out of your competitors through incorporating effective marketing tactics by incorporating videos in your websites and other online sources than this book is essential for you and will help you explore not only the importance and the scope of video marketing but also it will help you to explore how to create and develop an effective, and ways to embed it in your websites. Further we will discuss several tips and tactics that can improve the efficiency of your videos. Hence this book presents a complete outlook on video marketing.

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Dealing the many Marketplaces Focused Profitable

Thursday, June 16th, 2011

Dealing the many Marketplaces Focused Profitable

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Dealing the many Marketplaces Focused Profitable

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The particular lark involving level info inside the Forex marketplace offers pushed day investors to formulate various tactics which count a lesser amount of around the amount of requirement plus much more for the mini composition of the marketplace. One of the most typical traits on that day traders try to take advantage of could be the marketplace’s 24-hour around-the-clock characteristics. Even though companies are start with regard to investing through the lifetime of the morning, your magnitude connected with industry action in the course of every exchanging treatment may vary drastically. Ordinarily, exchanging is commonly your most quiet during the Asian kitchenware market place hrs, when we mentioned in our forex buying and selling. Because of this money for example the couple in addition to set have a tendency to buy and sell in just a quite limited selection over these time. Introducing throughout Germany, France, and also Swiss, Western investing overall is the reason for 44 percentage regarding overall Forex looking. The us, conversely, is actually next merely to the uk to the subject on most effective buying and selling middle, however which comes from merely somewhere around 20 per cent involving total turn over. This will make the Greater london wide open exceedingly essential because it gives the most professionals in the market a chance to benefit from functions or even ads that will possess transpired through past due U. S. exchanging or perhaps in this over night pipscloner procedure. The actual British single pound deals nearly all positively resistant to the You. Azines. greenback during the Western along with Greater london exchanging hours. There is also lively investing throughout the You. Ersus. /European overlap, although aside from individuals moment casings, the particular couple does trade fairly softly because the majority of couple investing is completed via You. K. in addition to American marketplace manufacturers. This supplies an excellent chance of morning dealers in order to rapture the original directional intraday real shift that will commonly takes place from the first couple of time associated with forex vps inside Birmingham treatment. This tactic makes use of the normal understanding in which You. Okay. merchants are well known quit seekers. Consequently the 1st movements in the Liverpool start may well not be the real 1. Since You. E. and also Eu retailers would be the major industry creators for your couple, they have got great comprehension of the particular scope regarding actual demand and supply to the couple. Your exchanging means of wailing to the real thing initial creates whenever interbank working agents survey their own textbooks in the oncoming of buying and selling and employ his or her consumer info to be able to induce close up halts on sides from the markets to achieve your pip differential. After these stops tend to be obtained as well as the ebooks tend to be cleaned, the important directional move around in the actual set of two are going to arise, at which we glance for your principles with this technique to always be achieved ahead of coming into a protracted as well as brief situation. This tactic works best following your You. Utes. start as well as after a main economical generate. Using this type of method you are planning to wait for a noises inside market segments to straight down and industry the important fibostrike activity afterward.

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Blasting our mini 14 tacticals…..mini’s are the shit…!!!

Wednesday, June 15th, 2011


Shooting 100 yard targets very accurately nο problem even wіth mine having open sights free standing, mу buddies gun hаѕ a tactical scope…mаkеѕ thе mini even more devistating……going tο thе range soon tο shoot thе three tο four hundred yard range wіth аrе minis ѕhουld hаνе thе video tο ѕhοw οff hοw ассυrаtе thеѕе guns аrе іn thе next week οr ѕο………..i recomend getting a mini 14 іtѕ thе best gun ive еνеr owned……..!!!!!!!!!

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An Introduction to Search Engines and SEO

Monday, June 13th, 2011

An Introduction to Search Engines and SEO

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An Introduction to Search Engines and SEO

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Searching for information on the internet would have been an impossible task if not for search engines. A search engine is a program that has a database and related tools which are used to search the user’s input or keywords. Two terms with which people often get confused are search engines and web directories. Search engines are operated with the use of algorithms while web directories are upheld by human editors. Search engines have an advantage over the web directories as the algorithms regularly return to the sites and keep track of updates. As a result, they have the latest information on hand all the time.
Web search engine stores information about websites that are recovered from their web addresses. They make use of a Web crawler (also called a spider) which automatically keeps track of the links on the webpage. The details of the page are then indexed by using the titles or other fields. This indexed data is preserved in an index database for easy access. Indexing facilitates quick easy access to the information. When the search engine receives a query (in the form of keywords) from the user, this database is searched. For instance, Google preserves the coding from the source or cache and other information in its index. Maintaining a cache is very effective as it provides the original web page to the user even if the page has been updated or deleted. This practice increases the search satisfaction and relevance as they can even source data which may not exist any longer. When search engine like Google receives a query, it inspects the index and comes up with a list of the ideal matches to the given input. Each item in the list will consist of the document heading and a brief description. However, documents cannot be searched by date as of now as most search engines today operate via Boolean operators. Some search engines provide an advanced search option in which users can pick the exact words they want in the document, their order and even words that should not be present in it. Search engines such as Ask. com let you ask complete questions in the same manner as you would to a fellow human being. The effectiveness of a search engine is measured by the relevance of the results that it returns. Even though there may exist thousands of pages with the given keyword, some may have higher significance and utility to the user.
Search engine optimization (SEO) is performed to enhance the visibility of a website using the algorithmic process. This improves awe site’s presence on the internet, better listing and increase in traffic. SEO helps to ensure that your website is reachable to your target audience. If you have a company, this would mean higher access to your potential local and global customers. Increased hits on your website give an opportunity to convert them into profitable customers and thereby more revenue. SEO provides an effective marketing opportunity through which you can earn higher returns on your investment. Fourteen billion online searches performed every month is a high scope opportunity for any company that hopes to gain a strong foothold in online business. SEO is an inevitable step for any organization if it wishes to continue in business for any delay may result in competitors lapping up all their customers.
SEO is one of the best ways to get a higher ranking for one’s website. In order to get a higher rating, it is advisable to include good quality content of more than 200 words in your organization’s web page.
SEO services providers help you improve your website thereby increasing the traffic flow and long term rankings. They offer a number of SEO techniques out of which you can pick the ones that suit your organisation’s requirements.
With SEO, you can aim for consumers who are looking for your company’s products (or closely similar) and in this build brand recognition. The optimized content which is highly relevant provides elevated exposure in the online market. If the organization is involved only in online business, SEO plays a major role right from marketing to revenue generation. SEO also provides quantifiable results through which we can know exactly how many hits have been converted into actual sales.
Increased traffic: Search engine optimization increases the traffic of a website by placing it within the first 10 or 15 search returns when a user types in a search engine. This increases the likelihood that the user will visit the website therefore increasing the exposure among potential customers. The increased traffic directly translates into higher returns on investment for the firm.
Entrepreneurs have a number of options to make their website more accessible and appealing to customers. They could buy advertising space on Google advertising product- Adwords. A number of other companies provide marketing concepts which require you to pay per click. These forms of advertising are quite expensive and not feasible for the long run. SEO on the other hand has a long lasting effect and is much more affordable.
The Search engine optimization industry follows three tactics- black hat, gray and white hat marketing. Black hat SEO make use of tactics such as keyword stuffing, link farming, and hidden content and spamming meta-tags. Black hat SEO is considered to be unethical as it redirects search results in a manner that goes against the norms of search engines. Websites generally tend to be banned once the Black hat tactics are discovered.
White hat marketing involves a number of practises that abide by guidelines and norms of search engine. Alternatively known as ethical SEO, this method involves using only relevant keywords, regular updating and linking with other websites. White hat SEO although may not generate instant results, it has longer lasting effects.
The last form of marketing is the Grey hat SEO. This method is riskier when compared to white hat as some of the search engine guidelines are disobeyed while not to the extent of that of black hat.
The author is proclaimed SEO Expert and regularly writes on SEO, Social Media, Online Marketing, Web Performance and Web Design. He works for SEO Company in Australia.

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The Art of PCI Compliance – Risk Assessment

Monday, June 13th, 2011

The Art of PCI Compliance – Risk Assessment

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The Art of PCI Compliance – Risk Assessment

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The Payment Card Industry Data Security Standard (PCI DSS), is “a set of comprehensive requirements for enhancing payment account data security. “  In other words, PCI provides a set of tactics to protect the confidentiality and integrity of data.   Great place to start – but it’s only part of the picture.   Applying them appropriately requires situational awareness and knowledge of the company’s core values and strategy.
This series explores Sun Tzu’s approach to assessing an army’s readiness for battle as applied to compliance requirements in support of business strategies.
Assess the Risk
“Regulations are not designed to handle the kinds of threats, the kinds of vulnerabilities, and the kinds of problems that organizations are facing today,” said Edward Schwartz, CSO of NetWitness.   He recommends that risk be assessed in the context of the processes that utilize the data being protected.   Sun Tzu suggests a five-point risk assessment approach.
1) The Way – refers to the culture of an organization.   A risk assessment must examine the impact of values and behavior on the overall security posture.   The behaviors that are incentivized by management priorities must be considered; they may focus on business expediency at the expense of security.
2) The Weather – refers to seasonal changes in organizational priorities.     A risk assessment must take patterns of organizational behavior into account.   This step in the process is facilitated by alliances with business stakeholders.
3) The Terrain – refers to the competitive and technological landscape both within and outside the organization.   Most security professionals are engaged to evaluate external threats.   The internal landscape, however, presents greater issues, obstacles, and opportunities of which we must be aware.   Organizations must understand the nature of the data stored, processed, and transmitted by their infrastructure.   The scope of a PCI DSS assessment, for example, is determined by the distribution of cardholder data within the network.
4) The Leadership – refers to those who promote the corporate goals and enable those goals through tactical and operational initiatives.   We must assess what role those leaders will play in the PCI implementation and how they impact the overall risk posture.   By understanding our end-client – the business – you can architect a control strategy, and supporting tactics, that address risk while supporting management priorities.
5) The Discipline – refers to the enforcement of security policies and procedures.   A risk assessment must consider the human factors that enable threats.
 

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