What Is Field Marketing & How Can it Grow Your Business?
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Home Page > Marketing > Marketing Tips > What Is Field Marketing & How Can it Grow Your Business?
What Is Field Marketing & How Can it Grow Your Business?
Posted: Mar 23, 2011 |Comments: 0
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Field Marketing is the exercise of supplying representatives to provide support for clients within retail. Services are aimed at increasing product availability, boosting display and point of purchase compliance and increasing awareness of the overall brand. They also allow clients to consider ways in which they can improve, as well as offering an opportunity to gain greater insight into what may be negatively affecting their sales so that corrective action can be taken. The client’s targets and goals are satisfied by employees of the Field Marketing agency who are experienced in achieving and supporting maximized sales. This removes the cost of having to train, deploy and brief your own merchandising staff and ensures that the projects are accomplished by skilled staff who have been purpose trained.
A field marketing campaign can be used solely to gather data for a client but is more commonly used by to increase product sales, profits and rate of return. They may, for example, conduct in-store promotions, set up and maintain point of sale displays, temporary or permanent, ensuring products are displayed to best advantage. Any of the services offered, from high profile national product launches and promotions to short notice one-off events can be tailored to fit into either a contract or a tactical field marketing campaign. The focus, location and size of individual campaigns can be comprehensively specified and due to the flexible nature of the services offered, there is huge scope of possibility making field marketing a very effective solution.
Dedicated systems infrastructure paired with advanced reporting and analysis tools mean a specialist field marketing agency could be a huge asset to your company, ensuring that the work completed is proficient, fully accountable and exceptionally accurate.
Product merchandising is an essential service for any field marketing campaign and consequently can be hugely influential when seeking to increase a product’s sales performance.
Clients invest time, money and effort in product design, selection, packaging and pricing in order to encourage sales. However it is equally important to make sure these products are displayed and positioned correctly to stimulate interest and entice customers to make a purchase. Merchandising is a field marketing service that ensures this. Making sure items are in the correct place on fixtures and all lines are available to the consumer at all times is an essential part of product merchandising. Field marketing companies aim to anticipate and address these issues before they happen, avoiding the undesirable result of stock not being available for a customer.
Regular visits from trained employees provide the solution to these common problems and mean fixtures can be maintained and cleaned at the same time for additional benefit. After a store visit field marketing companies provide comprehensive reporting and analysis almost immediately, this consists of responses to a variety of questions which can be pre-determined by the client, photographs of the fixture and signatures from store personnel for accountability.
A well presented, attractive fixture, free from gaps and missing stock will always attract extra sales and therefore superior profits.
For more information visit eXPD8 Field Marketing at – http://www. expd8. co. uk
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About the Author:IT Manager for eXPD8 Field Marketing
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Article Tags:
field marketing, merchandising, field marketing agency
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