global marketing
Free Online Articles Directory
Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers
Publish Article
0 && $. browser. msie ) {
var ie_version = parseInt($. browser. version);
if(ie_version Login
Login via
Register
Hello
My Home
Sign Out
Email
Password
Remember me?Lost Password?
Home Page > Marketing > global marketing
global marketing
Posted: May 02, 2009 | Views: 534 |
]]>
Global marketing The Oxford University Press defines global marketing as “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives. ” Global marketing Advantages and Disadvantages Advantages Economies of scale in production and distribution Lower marketing costs Power and scope Consistency in brand image Ability to leverage good ideas quickly and efficiently Uniformity of marketing practices Helps to establish relationships outside of the “political arena” Helps to encourage ancillary industries to be set up to cater for The needs of the global player The benefits of marketing over traditional marketing Reach The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, marketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world. Scope Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services. E-. Marketing includes, among other things, information management, public relations, customer service and sales. With the range of new technologies becoming available all the time, this scope can only grow. Interactivity Whereas traditional marketing is largely about getting a brand’s message out there- marketing facilitates conversations between companies and consumers. With a two way communication channel, companies can feed off of the responses of their consumers, making them more dynamic and adaptive. Immediacy Internet marketing is able to, in ways never before imagined, provide an immediate impact. Imagine you’re reading your favorite magazine. You see a double-page advert for some new product or service, maybe BMW’s latest luxury sedan or Apple’s latest I Pod offering. With this kind of traditional media, it’s not that easy for you, the consumer, to take the step from hearing about a product to actual acquisition. With e-Marketing, it’s easy to make that step as simple as possible, meaning that within a few short clicks you could have booked a test drive or ordered the Pod. And all of this can happen regardless of normal office hours. Effectively, Internet marketing makes business hours 24 hours per day, 7 days per week for every week of the year. By closing the gap between providing information and eliciting a consumer reaction, the consumer’s buying cycle is speeded up and advertising spend can go much further in creating immediate leads. Demographics and targeting Generally speaking, the demographics of the Internet are a marketer’s dream. Internet users, considered as a group, have greater buying power and could perhaps be considered as a population group skewed towards the middle-classes. Buying power is not all though. The nature of the Internet is such that its users will tend to organize themselves into far more focused groupings. Savvy marketers who know where to look can quite easily find access to the niche markets they wish to target. Marketing messages are most effective when they are presented directly to the audience most likely to be interested. The Internet creates the perfect environment for niche marketing to targeted groups. Adaptively and closed loop marketing Closed Loop Marketing requires the constant measurement and analysis of the results of marketing initiatives. By continuously tracking the response and effectiveness of a campaign, the marketer can be far more dynamic in adapting to consumers’ wants and needs. With e marketing, responses can be analyzed in real-time and campaigns can be tweaked continuously. Combined with the immediacy of the Internet as a medium, this means that there’s minimal advertising spend wasted on less than effective campaigns. Maximum marketing efficiency from Marketing creates new opportunities to seize strategic competitive advantages. The combination of all these factors results in an improved ROI and ultimately, more customers, happier customers and an improved bottom line. Disadvantages Differences in consumer needs wants and usage patterns for products Differences in consumer response to marketing mix elements Differences in brand and product development and the competitive environment Differences in the legal environment, some of which may conflict with those of The home market Differences in the institutions available, some of which may call for the creation of entirely new ones (e. g. infrastructure) Differences in administrative procedures Differences in product placement.
Retrieved from “http://www. articlesbase. com/marketing-articles/global-marketing-897099. html”
(ArticlesBase SC #897099)
Start increasing your traffic today just by submitting articles with us, click here to get started.
Liked this article? Click here to publish it on your website or blog, it’s free and easy!
yuvapavi -
About the Author:
]]>
Questions and Answers
Ask our experts your Marketing related questions here. . .
Ask
200 Characters left
What are the benefits of a global market ?
Why do companies tend to thrive in global markets when their country of origin enjoys a comparative advantage in their industry?
What are the opportunities offered by Asian business firms that remains to be competitive in the global market
Rate this Article
1
2
3
4
5
vote(s)
0 vote(s)
Feedback
Re-Publish
0) {
ch_selected = Math. floor(Math. random()*ch_queries. length);
if(ch_selected == ch_queries. length) ch_selected–;
ch_query = ch_queries[ch_selected];
}
}catch(e){
ch_query = document. title;
}
]]>
Source: http://www. articlesbase. com/marketing-articles/global-marketing-897099. html
Article Tags:
worldwide, global marketing, global objectives
Related Videos
Related Articles
Latest Marketing Articles
More from yuvapavi
How to Expand Your Market
Learn how to go global and expand your business market with the aid of the U. S commercial Service. (07:24)
Exporting Without Shipping A Product
Going global can mean more sales, but some businesses are becoming exporters without shipping a product.
(04:01)
Five Questions To Ask About Exporting
Going global can be a great way to grow a company, but it is not for every firm. One expert offers the top 5 tips for small business exporters.
(04:32)
3 People All Small Business Exporters Should Know
Going global is a great way to grow a small business. There are three people every small business owner considering exporting should know.
(04:59)
How to Increase Global Verge Sales
Learn how to improve Global Verge sales 200%-500%. Ira Goodman, Ph. D. coaches Global Verge associates to recognize that reliance on autoresponders can suppress sales. Research based approaches incorporating professional sales can increase sales. (04:50)
A Logistical and Ethical View of Transfer Pricing in a Global Market
A large share of the world’s trade is comprised of the transfer of goods, services, and intangibles within multinational enterprises. The practice and abuse of transfer pricing has become a topic of significant importance. At issue are the methods used in determining transfer pricing policies, the fair and accurate reporting of profits to the tax jurisdiction where earned, and the exploitation of variances among taxing jurisdictions.
By:
Robert Storeyl
Finance>
Accountingl
Apr 08, 2011
The Challenges of Marketing in a Global Economy
In this article, I discuss the challenges that are faced and what must be taken into consideration when marketing on a global scale.
By:
Pat Flynnl
Marketing>
Marketing Tipsl
Nov 18, 2010
lViews: 229
Globalization of E-commerce in Business
The paper outlines the realm of global e-commerce, pointing out inherent risk areas that could threaten this position. It does so by utilizing a list of drivers and inherent characteristics and their influence on promoting e-commerce; Governmental policies that serve to enable the diffusion of e-commerce; the level of e-commerce readiness that globally has attained through its infrastructure and societal characteristics; the resulting level of e-commerce diffusion and finally the social and econ
By:
Kelly Wee Kheng Soonl
Internet>
ECommercel
Apr 10, 2011
lViews: 101
INTERNATIONAL MARKETING
International marketing refers to marketing carried out by companies overseas or across national borderlines . Companies must consider language barriers, ideals, and customs in the market they are approaching. International marketing is simply the application of marketing principles to more than one country. At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries.
By:
U. Archanal
Marketingl
Aug 17, 2009
lViews: 481
Telemedicine Software, Equipment, Saas, And Services Worldwide Market
Worldwide, telemedicine markets are poised to achieve significant growth as globally coutries are faced with citizen demands for comprehensive, quality health care at affordable prices.
By:
ReportsandReportsl
Health>
Medicinel
Mar 29, 2010
lViews: 359
Importance of Privacy Compliance of Your Telemarketing List
The advent of Do Not Call registry has created a buzz about the future of telemarketing. It is therefore highly recommended that you obtain a telemarketing list that comply with legal and privacy guidelines. Learn more of this by reading the following article.
By:
Alice Clarkl
Marketingl
Jun 23, 2011
Why Trade Show Displays Make A Sound Investment
Even in the tightest and toughest financial climates, trade show displays have proven a sound investment for businesses looking to convert leads into sales. Learn how a trade show exhibit can propel your business forward.
By:
articlescharmenl
Marketingl
Jun 22, 2011
How To Successfully Create Trade Show Displays: Tips And Tricks For Newbies And Veterans Alike
Planning trade show displays can be a daunting task. There’s a lot that goes into creating attractive, effective trade show stands, but with a little planning, your trade show booths can make a big impact.
By:
articlescharmenl
Marketingl
Jun 22, 2011
Top Trends In Trade Show Displays: How To Get Noticed
Trade show displays are more than just a simple table and pop up display. Today’s trade show exhibits include elements such as personalized lighting, flooring, brochure holders, banner stands, workstations, and more.
By:
articlescharmenl
Marketingl
Jun 22, 2011
The Advantages of Using Car Wraps
Car wraps is one of the best forms of advertisement or marketing strategy a business or company can adopt. It comes with a lot of advantages for the business itself and for the general public as well.
By:
Rachel Cruisel
Marketingl
Jun 21, 2011
global financial crisis and its impact
Financial stability in India has been achieved through perseverance of prudential policies which prevent institutions from excessive risk taking, and financial markets from becoming extremely volatile and turbulent.
By:
yuvapavil
Financel
May 02, 2009
lViews: 1,693
The Key Role of HR in Organizational Ethics
What is important to discuss today is how research informs us about the pivotal role human resource professionals can and should play in ethics management. Research suggests that successful ethics management depends less on formal ethics programs and more on employees’ fairness perceptions, ethical leadership at all levels, and the alignment of multiple formal and informal cultural systems to support ethical conduct.
By:
yuvapavil
Business>
Human Resourcesl
May 01, 2009
lViews: 3,635
Submit Your Articles Here It’s Free and easy
Sign Up Today
Author Navigation
My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box
yuvapavi has 3 articles online
Contact Author
Subscribe to RSS
Print article
Send to friend
Re-Publish article
Articles Categories
All Categories
Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing
Marketing
International Marketing
Marketing Tips
MLM
Press Releases
Social Marketing
Viral Marketing
]]>
Need Hеlр?
Contact Uѕ
FAQ
Submit Articles
Editorial Guidelines
Blog
Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version
Webmasters
RSS Builder
RSS
Link tο Uѕ
Business Info
Advertising
Uѕе οf thіѕ web site constitutes acceptance οf thе Terms Of Uѕе аnd Privacy Policy | User published content іѕ licensed under a Creative Commons License. Copyright © 2005-2011 Free Articles bу ArticlesBase. com, All rights reserved.
